Creative Ways to get people to visit your website.
SEO Search Engine Optimisation
Effective Search Engine Optimisation (SEO) and therefore gaining a good position in search engines is an important part of any web marketing strategy. But it is not the be all and end all. There are many simple techniques and services that can also get people visiting and revisiting your website. Getting people to visit is after all the most important thing.
Insitu Advertising – Table toppers and Posters
If customers, or potential customers, have to wait for any length of time in your premises then you have an opportunity to communicate with them in a subtle yet effective way. Well designed Table toppers or posters positioned intelligently where people will see them can get people logging onto your website. Turn occasional customers into regular customers.
T-shirts for your staff.
We can supply t-shirts for your staff to wear as they serve your customers. This can help to reinforce your brand in the mind of customers and let them know about your website if they don’t already know about it.
Leaflets and Flyers.
This traditional route of advertising can be a great way to let people know about your website. Everytime you get anything printed it should definitely include details of your website. There is a limited amount of information that you can fit onto a flyer or leaflet. Visiting your website will be the next logical step if people need more information. Something ambigious printed onto a flyer can serve to drive customers to your website to find the full details, offers or conditions.
Competitions can be a good way to get people onto your website. Offering the chance to win a prize in exchange for signing up to your mailing list can be an effective way of getting people to log on. The information you gather can be useful for the future as well as people seeing your special offers or news straight away.
If relevant photographs are placed on your website, perhaps of a recent event, people have a reason to visit. Encouraging people to send you their own photographs for possible inclusion on your site can also help to generate interest and repeat visits.
Summary: There are many ways to attract people to your website. Often inexpensive, yet effective. The Kalista Design team can help you to make the most of your marketing budget.
Read our article on “5 things every good website should have.”